The Problem: Complexity, risk, and endless back-and-forth
Booking a global tour is an intricate puzzle with enormous financial stakes. Every decision—venue selection, routing, ticket pricing—comes with uncertainty. Managers, agents, and promoters rely on a mix of historical data, gut instinct, and constant negotiations to piece together a viable plan. But the process is slow, requiring countless revisions before a final tour takes flight. The challenge isn’t just making a good decision—it’s making hundreds of good decisions in sequence, all while minimizing risk and maximizing revenue.
The Solution: An AI agent that thinks like a tour architect
We built an AI agent to handle the entire spectrum of tour planning—from analyzing demand to generating fully formed offers. Instead of poring over spreadsheets and manually cross-referencing past sales, a manager or agent can simply ask, “What’s the best routing for this artist?” and get a reasoned, data-backed answer in seconds. The AI considers ticketing trends, social sentiment, artist momentum, and venue availability, generating optimized itineraries that balance market strength, travel efficiency, and pricing strategy. With built-in workflow automation, it can even prepare draft offer memos, making the transition from analysis to action seamless.
The Tech: AI, data science, and system-level design
Our technology is more than a large language model (LLM)—it’s a specialized AI agent designed for the complexities of live event planning. It integrates proprietary inference models trained on real-time event data, continuously refining its predictions based on ticketing history, streaming activity, fan engagement, and other factors shaping show demand. Under the hood, the AI agent processes hundreds of proprietary data points on artists, venues, social sentiment, and more, leveraging machine learning techniques to yield intelligent, professional-grade recommendations. Built for ease of use, it allows touring professionals to ask natural-language questions and receive precise, actionable insights instantly. The result? AI that thinks like a seasoned live event professional, helping you make smarter, faster decisions at every stage of tour planning.
Our Journey: Research, experimentation, and iteration
We started with conversations—talking to artists, managers, agents, and promoters to understand their challenges firsthand. Then, we tested everything - we explored hundreds of AI architectures, tested foundation models, and ran extensive data experiments to build something truly useful. Creating a reliable AI meant sourcing, structuring, and enriching data from many providers. And we’re just getting started. As we grow, so will the AI—getting smarter, more intuitive, and more powerful along the way.
The Next Step: Bringing your tour to life
Generalized LLMs are great for broad applications, but true enterprise-grade decision-making requires something more: AI agents tailored to your business. Our demo showcases what’s possible, but the real power comes when we integrate your proprietary data—your market insights, customer behaviors, and operational nuances. That’s when the AI truly comes to life. If you’re ready to explore how this technology can transform your organization, reach out.
Touring has always been an art and a science. With Creative AI, we aim to put more powerful tools in the hands of artists and their teams so they can bring to life their live event creations faster and with more success.
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